Save the Dunes
Save the Dunes is a Non-for-Profit Organization that supports the protection, conservation, and restoration of Lake Michigan. Members work in the field with local scientists to eliminate invasive species, eroding shorelines, and pollution.
I believe that creating a rebrand and designing some unique deliverables will revive the organization’s identity and help bring more members to the organization.
Considering the organization’s demographic, I felt that the overall identity should appeal to residents of all ages. Those who desire to conserve the ecology of the Indiana Dunes National Lakeshore as well as hiking, biking, or exploring enthusiasts who wish to protect the area they enjoy regularly.
The logo, color palette, and overall identity needed to become easily recognizable and inviting to the community surrounding the dunes.