Heirloom Farms is a CSA, a Community Supported Agriculture Farm. As a new addition to the Valparaiso community, Heirloom Farms not only wants to provide a place for people within the community to develop strong relationships with neighbors, but they want to provide fresh and local produce. This farm is a small business that will give back to their community.
With a strong sense of community and the desire to educate all ages about a healthier eating style, Heirloom Farms should have an identity that conveys this to the community of Valparaiso.
The logo needed to be simple and clean so that it will be easily identified by all age groups. Advertisements and the identity needed to be welcoming and easy to understand so the community as a whole feels welcomed to purchase their produce from the farm.